Tuesday, December 16, 2008

Thoughts on network marketing

I am skeptical and cynical when it comes to network marketing businesses. I have heard so many bad things about them. There may be legitimate ones out there, but how does one differentiate the legitimates from the scams? I think that network marketing has gotten enough of a bad rap, that if the industry wants to be taken seriously then it better start cleaning up after itself.

Someone I know has recently approached me to join one. I've looked at the inviting scripts that I am supposed to use, and I what I see in them is that I will not establish credibility in my personal network if I use these scripts. For example, if they ask "is this multi-level marketing?" I am supposed to respond with "Absolutely it is; and its one of the finest. You have to be at my house tomorrow!"

So what is it that makes this company be one of the finest? Are there any facts to back this up or is it just a hyped up claim?

And what's with the have to language? One thing I have learned about leadership is that I do not get people to follow me by telling them they have to do anything. I have people follow me when I am being authentic and open; I have people follow me when I inspire them.

Here's another example of script that I don't like. "Listen, I just found a way for us to make some serious money! Trust me and be at my house Tuesday!" Okay, what's with the trust me language? When I hear someone say trust me an alarm goes off. I either trust someone or I don't. When my people trust me, they trust me because of my actions and because of the way I'm being. When I am being trustworthy and in integrity, my people do trust me - I don't need to tell them.

So I am skeptical and cynical when it comes to network marketing. Every once in a while I decide that I want to be more open minded about it, but when I do I start to find things about it that I don't agree with.

No comments: